Patagonia has focused on quality outdoor clothing from the beginning and the company’s key consumers are climbers and surfers.
The company distinguishes itself by its strong environmental responsibility and social commitment.
Patagonia’s business model is based on a constant dialogue with its customers. By treating people with respect and intelligence the company is able to convey a complex reasoning for the apparent backflip on its core product.
Patagonia, inc.
2%
Losing more than a 2 percent of your body weight while per – forming sports can reduce the athlete’s performance and mental sharpness.
Isotonic drink
Replacing the body minerals is crucial to stay hydrated.
250 to 500 ml.
This is the quantity of water your body produces daily.
2%
Losing more than a 2 percent of your body weight while per – forming sports can reduce the athlete’s performance and mental sharpness.
Isotonic drink
Replacing the body minerals is crucial to stay hydrated.
250 to
500 ml.
This is the quantity of water your body produces daily.
Mechanism testing
What does the product do?
When performing extreme sports rehydration is more crucial than ever. High quantities of water are recommended every hour and after the first hour isotonic drinks are needed to replace the body’s minerals. The bubbles supply a high content of minerals in a small format that allows the consumer to rehydrate with a simple and easy gesture. The rubber section at the end of the holding tube helps the capsules to be kept from falling out but a bubble will be released with a simple squeeze.
Flexible rubber to extract bubbles
Refillable acrylic vessel
Isotonic drink jelly bubbles
Aluminium vessel
Closing lid